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THE NO MAKEUP MAKEUP.
01.
TRENDING
LE LIP BALM
THE PERFECT SHADE OF PINK, NUDE.
YOU’LL INSTANTLY FEEL IT'S POWER.
SHOP the LATEST
WHAT we do and WHY
WE SIMPLIFY YOUR MAKEUP ROUTINE
OUR MISSION IS TO CREATE LIGHTWEIGHT, EASY-TO-USE MAKEUP THAT NOT ONLY FOLLOWS THE LATEST TRENDS BUT ALSO FEELS LIKE YOU'RE WEARING NO MAKEUP AT ALL.
OUR "NO-MAKEUP" MAKEUP IS LOVED FOR ITS SKIN-LIKE TEXTURE. WE OFFER PRODUCTS THAT ARE VEGAN, CRUELTY-FREE, PARABEN-FREE, LIGHTWEIGHT, AND PROUDLY MADE IN CANADA.
WHY? IT'S SIMPLE—YOU'RE BUSY, AND SO ARE WE. LET'S LOOK GREAT AND FEEL CONFIDENT WITHOUT SPENDING AN HOUR ON OUR MAKEUP.
Current Obsessions
learn how to use our products
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